Some companies have gone to extensive lengths to provide employee wellness programs. Such measures include having nutritious foods and beverages in their break rooms, offering onsite exercise facilities, subsidizing health club memberships, and more.
Reebok, being a fitness company, decided it needed to go a step further in supporting a healthy work environment. The company went as far as sponsoring a national survey to understand how well informed consumers are about the food and beverage they consume.
The survey documented the lengths people will go to get their sugar fix, particularly when it comes to soda.
The survey found that many Americans don’t know what they’re consuming – especially when it comes to soda. In one of the more staggering stats, Reebok found that up to 40% cannot name even three ingredients in soda, including water.
Nearly 30% of the respondents said they would rather give up their pinky toe than soda, while 30% also said they would prefer to lose their jobs than kick the soda habit. They’re also willing to publicly embarrass themselves in the name of the can, with three out of five admitting to having belched or farted in public immediately after drinking soda.
The survey encouraged Reebok to remove soda at its global headquarters in Canton, Mass. this spring as part of a wider, drastic cut to products served at the Home of Fitness that contain added sugar.
“The goal for us here at Reebok is simple – to be the very best fitness brand in the world and to inspire everyone who touches our brand – consumers, fans, and employees – to reach their potential. And our mission starts right here, with our own people,” says Matt O’Toole, president of Reebok. “After seeing these survey results and hearing directly from many of our employees here, we felt removing sugary products from our HQ was simply the right thing to do.”
As a fitness company, O’Toole said Reebok knows how important it is to be active, but what people put in their bodies is equally important.
Reebok enlisted the help of its CrossFit One instructor, Austin Malleolo, to remove all of the old vending machines from its campus.
In addition to the removing sodas and sugary beverages, large candy bars, fried foods, white breads and pastas have been removed from the campus and replaced with whole foods such as nuts, fruits and vegetables.
At the beginning of 2015, Reebok issued a bold challenge to the world to “Be More Human” with a campaign that continued the global fitness brand’s mission to change how people perceive and experience fitness.
More than 85% of the company’s 1,000 employees now participate in some form of physical activity on a daily basis at the brand’s campus, which offers countless top-of-the range fitness facilities.
For more information about healthy snack and beverage options for your San Francisco Bay Area breakroom, contact your vending partner PVS Refreshments at 844.527.4800 to discuss your customized break room solution.